BSP - Brand Spotlight Program

First of all, all of us at BJJ New Gear (BJJng) would like to thank you for your active participation in the group over the 3+/- years since our launch. We look forward to many more mutually-beneficial years together as BJJng continues to grow and add value to you and your brand.

The below text is also available as a PDF formatted document. If you would like a copy sent to you, PM any of us on Facebook (links below), or email your request to BJJNewGear@gmail.com

Thank you

BJJ New Gear’s Brand Spotlight Program (“BSP”)

Purpose & Summary 

Since its inception, the objective of BJJ New Gear has been to provide a single location for all BJJ gear brands to have access to a large community of BJJ gear enthusiasts, and vice-versa. As BJJ New Gear has grown, we have entertained various ways to facilitate that interaction. Our Brand Spotlight Program (“BSP”) is yet another step forward in BJJ New Gear’s growth and added-value that we strive to provide to all of our members - Brand Owner and general member alike.

While we will attempt to outline the BSP here, this is a new program that was developed in an effort to improve upon what we have already been doing successfully for our Brand Owner members – promoting their brand and BJJ gear. And like many things that we try it has long been our modus operandi to:

* Quickly pull the trigger on a good idea,

* Implement a new program while we are initially excited about it and it’s fresh in our minds, and

* Simply try out a new concept and then adjust on the field by calling an audible when necessary.  Further improving the program as we gain real-time feedback from the group.

In short, the BSP is a week-long exclusive focus on YOUR brand and YOUR brand only. BJJ New Gear shall conduct only one BSP at a time, and it shall be for the entire work week (M-F). While we will maintain our normal posting of gear from all brands during that week, there will only be ONE brand per week in the BSP, and only ONE giveaway allowed in the main group during that week as well. All other giveaways shall only be announced and posted in our subgroup, BJJ New Gear – Contests, as we normally do.

Schedule

The week will begin on Monday morning with a profile of you, your brand, its history, the owner(s), etc. It will finish on Friday with a giveaway of one (or more) of your products to a member (or members) of BJJ New Gear. What happens during the rest of the week is open to discussion and we are more than happy to hear your ideas on improving the BSP or tailoring it to fit your objective; but how we see the weekly progression rolling out is as follows:

* Monday - Introduction of you, your brand and its history. In addition, we will begin to drive our members to your website, Facebook page, Instagram and other social media where you can start capturing their contact information and interest.

* Tuesday – Begin focus on the single product that you want promoted. More than likely this will be an upcoming or recently dropped item. But it could be several items. That’s up to you.

* Wednesday - Release BJJ New Gear's review of the product(s) (if we've been provided with one in advance). * See below. This is highly recommended.

* Thursday – Begin giveaway promotion of one (or more, up to you) sample of the profiled product(s).

* Friday - Select and announce winner(s). Also, announce and exclusive discount for BJJ New Gear members who place an order within 24 hours; using the discount code: “BjjNewGear.”

Proactivity & Mutual Benefits

When signing up for the BSP, the Brand owner agrees to the following, well in advance of his scheduled BSP launch date so that BJJ New Gear can be ready:

* Provide us with a history of the brand and its ownership.

* Provide BJJ New Gear admin with one (or more, up to the brand owner) sample of the item to be promoted. If possible, this should be done well in advance so we can review it and then use that review to help promote the brand and item during the BSP week. If it is not possible to provide the item(s) prior to the BSP, then BJJ New Gear will let the brand owner know what size item is desired, and where to ship it to.

* Provide us with digital images/photos of the item(s) to be promoted, as well as the brand logo.

* Cross promotion of BJJ New Gear and the BSP on its Facebook page and Instagram account during the BSP. BJJ New Gear will provide suggest language for these posts, as well as a graphic promotional piece.

* Ship the item to the chosen contest winner, anywhere in the world, as soon as reasonably possible the following week. We strongly discourage limiting shipping to specific geographical areas, such as "USA only." Our members are worldwide and that often does not go over well. Besides, placing limits like that is not how to expand a brand beyond the traditional boarders. If you have a reasonable objection to this policy, please contact BJJ New Gear to discuss well in advance of the BSP.

Benefits

The entire goal of the BSP is to provide an added-value that cannot be achieved anywhere else. The ability to very inexpensively promote your brand, your gear and drive hundreds if not thousands of qualified people to your doorstep. Here is what BJJ New Gear’s BSP does for those that participate:

* Expose your brand to over 12,000 members of our ever-growing Facebook group, and over 6,000 followers on Instagram. Not once, not twice, but daily for a full week (M-F).

* By providing a background on the brand and the ownership, BJJ New Gear’s members and followers will become more familiar with both. And as we all know, people like to buy from those that they trust and are familiar with. That is exactly what the BSP is designed to do.
 
* Create a professional bullet-point review of the item(s) provided to BJJ New Gear admin, and maintain those online in our blog indefinitely for future brand promotion and reference.

* Drive BJJ New Gear’s members and followers to your website, Facebook page, Instagram, twitter and any other social media that you have. There they can register for newsletters, see your full line of products, “like” your Facebook page, and follow you on Instagram and twitter.

* Future add of your brand logo to the BJJ New Gear "Wall" on Facebook.


If the Brand Spotlight Program is something you’d like to consider, please contact any one of the BJJ New Gear administrators to go over any questions that you have and/or schedule an upcoming date in our calendar. When you sign up for the BSP, it is entered into our calendar for the group and all future BSP’s will be excluded from that week.

Thank you.

Juan

Doug

or email to: BJJNewGear@gmail.com

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